Thursday, May 3, 2012

Supermarket Effect


"The variety of food types and flavors encourages overeating. The brain is always interested in something new or changing. Eating the same food or flavor, we quickly become full and bored with eating. But at a Thanksgiving dinner or a buffet or banquet, it is easy to find stimulation for renewed eating."

How the Brain Creates Flavor and Why It Matters
by Gordon M. Shepherd
Artwork: Supermarket Blur




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